You may have heard of an OTT and not know what services they are or what they allow us to do. But the truth is that you use them every day. OTT or Over the top are services that can be translated as “over the top” or “over the top”. They bypass a provider and we don’t need anything more than a compatible device. We explain in more detail what they are, who uses them or how you can use them.
Some of the best known OTT are Netflix, Spotify or calling services like Skype, for example, which allow us to connect and call another user by phone through a specific application.
MEANING of OTT
OTT stands for Over the top and it is a “free to stream” service. In other words, platforms that broadcast content over the Internet without the need to resort to traditional broadcasting operators. To connect to these OTT services we simply need a device (or compatible application) and an Internet connection. That’s all. Although, in most of them we have to pay to receive something in return.
The financing of this type of services is usually based on subscription systems or thanks to the advertising included in them. Thus, we could classify OTT services into three different types. Firstly, those that are associated with a subscription or membership (SVOD), where a periodic fee is paid, usually monthly, although the option of an annual payment is also usually offered.
On the other hand, there are services that live off advertising (AVOD). In this case, access to the content is free, but we will have no choice but to watch the advertising spaces included in the content. The advantage is that access is usually free, free and without the need for any subscription or registration.
Finally, there are transactional OTT services (TVOD), which are those whose access to the service or platform is free and without any type of subscription, but the content must be purchased or rented.
Most OTT are streaming video or audio platforms for watching series and movies or listening to music. Some of the most popular are Spotify or Netflix.
Who use OTT?
Among the most popular OTTs we have Netflix, for example, Spotify or Disney+. OTTs do not stop growing and according to studies by AIMC (Association for Media Research) in 2019, 53.8% of Spanish households bet on some type of pay TV being Netflix the one with a higher growth than others such as HBO or Prime Video in Spain. Many of the streaming platforms are unseating the usual TV and we bet on Netflix, HBO, Prime Video, Movistar+ Lite, Movistar+ Lite, Filmin or any other similar service before turning on any channel as we would have done ten years ago. According to data from Kantar Media in 2019, the consumption of traditional television is lower in households where there is a subscription to streaming video services or these OTT.
To “fight” against this trend, conventional channels are betting on payment platforms in which they have exclusive content or in which we can watch series without ads and whenever we want, without depending on the programming grid, such as Atresplayer Premium or Mitele Plus. OTT in video is a trend that continues to grow and practically half of Spanish households already have access to some type of content in this way.
Although this may be variable data due to the age of this study, it is estimated that Netflix would have approximately three million users in Spain, although these are variable figures and there is no exact data on the platform at national level. Worldwide, Netflix has more than 158 million accounts created, which in turn can be divided (thanks to the possibility of sharing them) into many more users. With this data, Netflix is one of the best known and most successful OTTs in terms of paid video.
Another of the most used and popular OTT is Spotify. Worldwide, the streaming music service has more than 250 million users although it is estimated that around 100 million, according to 2019 figures, will be paid users. Also its streaming music competitors, such as Apple’s service, hovers around 50 million paying users with a highly variable figure depending on the time.
There are different types of OTT services, although streaming video and television services and streaming music services predominate. These services offer the possibility of watching or listening to whatever we want whenever and wherever we want in exchange for a monthly fee or free of charge without the need for an intermediate provider.