Apple’s Safari browser will block Google Analytics

A new feature in the report, Apple Safari Privacy Report in MacOS Big Sur shows that the browser now blocks Google Analytics from tracking users on the web. Google Analytics is one of the most popular services of monitoring and analysis used by millions of websites.

On Monday, during his speech at the WWDC 2020, Apple announced a new set of privacy features in Safari version for MacOS Big Sur. It includes information on what trackers are locked on the site. As noted in his Twitter account technical analyst Benedict Evans, the report indicates that the Apple Safari Intelligent Tracking Prevention 2.0 is officially blocking Google Analytics.

Other analysts also point out that the new feature is not completely block the Google Analytics. Instead, it blocks the loading of third-party cookie files to track and cross-site queries to Google Analytics. cookie Google Analytics own files are not locked, so they will still function.

Changing privacy settings Google Analytics – it’s just part of a broader strategy to promote the Apple Privacy Policy. For example, according to the report, the function of Safari smart tracking has reduced prices on targeted advertising by 60% in December 2019.

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