Reports on video advertising will become more useful: the Google Ads appeared three new indicators to measure them

Show rate – one of the key factors in the success of an advertising campaign. However, too frequent appearance of commercials can be annoying users. A rare appearance for your turn, on the contrary, hinder achieve their goals. To marketers can better understand how the frequency with which affects the efficiency of video advertising and video campaigns on the Google Ads appeared three new indicators for evaluation. This Google said in his blog. Among the new parameters include: frequency distribution. Shows which part of the audience saw an ad a certain number of times over a given period of time. All six available frequency segments: 1+, 2+, 3+, 4+, 5+, 10+. Thus, a person peeking classified three hits in the basket 1+, 2+ and 3+, and six times, respectively, in all baskets from 1+ to 5+ inclusive; Average weekly frequency of impressions. Shows how often users see video ads for a period of 7 days; The average monthly rate of impressions. Shows how often users see video ads for a period of 30 days. It is worth noting that the data can be used to analysts both during the campaign and after its completion. To start using the new evaluation parameters, add them to the statistics table in the “Coverage”, who are on the campaign page and videos on the Google Ads office.

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