Not the obvious tools to advertise Viber
Opinion Dmitry BCG Gallach, PPC Team Lead BCG Already that year, despite the strong competition, the leader in number of units on the phones americans is Viber (97.9% of users devices aged 14-70 years) These statistics are attracted to different spheres of business advertising their products and services. Most often in the messenger advertisers use […]
Opinion Dmitry BCG Gallach, PPC Team Lead BCG Already that year, despite the strong competition, the leader in number of units on the phones americans is Viber (97.9% of users devices aged 14-70 years) These statistics are attracted to different spheres of business advertising their products and services. Most often in the messenger advertisers use mailing. But it is not obvious Viber tool for such advertising & nbsp; MMR remains (Display Network). BCG experts on their own projects analyzed all the nuances of the promotion on the Internet and share their experience a significant advantage in advancing through the CCM have Viber: & nbsp; the ability to use the warmest audiences from remarketing lists; & Nbsp; c recently, it is possible to use lists Email GDN; & Nbsp; use a huge number and segmentation wide audiences for targeting; & Nbsp; the use of automated strategies to monitor and improve results; & Nbsp; a simple control and the introduction of new creatives in the ad; & Nbsp; the use of dynamic remarketing; & Nbsp; low cost of a click (you do not pay for one mailing, and for 1 click on your ad to go to website). & Nbsp; convenient traffic analyst with Viber on the Google Ads and Google Analytics. Be sure to check the Viber platform for advertising separately if you work with the CCM. And in case of difficulties with BCG colleagues are always ready to help in setting up targeted advertising & nbsp;

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