Marketing without advertising in Facebook Ads: new media plan for the participants of the boycott

Because of the racist scandal in the United States and a group of outstanding brands for the protection of civil rights led boycott of Facebook advertising process under the hashtag #StopHateForProfit. Among them, Pepsi, Adidas, Coca-Cola, Unilever, Starbucks, Body Shop, Ford Motor Company, HP and more than 1,000 others. They want to see changes to the platform, and encourage more companies to support the boycott of July. Facebook response: what will change on the platform under the public pressure, Facebook CEO Mark Zuckerberg promised to make a number of changes to the platform, namely the provision of information in order to vote and help people to register to vote; prevention of “new forms of potential voter suppression”; the prohibition of “any content that misleads people as to when and how they can vote,” including “to respond and remove false statements about voting conditions for 72 hours prior to Election Day”; help prevent intimidation of voters on the platform; ban on racism and hate speech in advertising in relation to people of a certain race, nationality, religion, gender identity, orientation; marking positions of public figures, who otherwise violate conditions; delete content regardless of source, “if it can lead to violence or deprive people voting”. Now boycotting companies are waiting for the implementation of these rules, and the daily Zuckerberg is losing millions of dollars. What can replace the advertising on Facebook? Whatever your views on these issues, it is important to make an informed decision about how your business will approach this boycott. We offer you inspiration for alternative media plan if you decide to temporarily suspend the work of his cabinet advertising Facebook Ads & nbsp.; Media plan for the promotion of free Facebook Ads: Tighten the content on the website and social networks for more requests. Adjust the search advertising networks on existing customers. External PR. Use your participation in the boycott to draw attention to the brand or company. Promotion hashtag enhances recognition of the company at the expense of coverage. YouTube Instream ads. Experiment with your targeting strategies and get better leads. Here are tips to help in the promotion on video sharing Another powerful tool that you can start using effectively for business. To summarize the situation with Facebook – a marker that highlights the importance of diversification of advertising funds. Binding to only one method of promotion is not safe for business.

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