Instagram hides huskies from users around the world: what it means for marketing
Remember the series of "Black Mirror", where the social rating based on likes given the opportunity to purchase goods and services, as well as the effect on the social status? After her release, many have become wary eye on the real social network. However, when all is almost resigned to the fact that the future […]
Remember the series of "Black Mirror", where the social rating based on likes given the opportunity to purchase goods and services, as well as the effect on the social status? After her release, many have become wary eye on the real social network. However, when all is almost resigned to the fact that the future is near, and husky - the currency (literally inflyuensery they earn), Instagram decided to remove them. Soon, the number of marks "Like" under the posts only their authors will be seen all over the world. BCG gathered information, what has caused such a solution like this in the future affect the behavioral factors within social networks and reflect on whether & nbsp; setting targetirvannoy advertising in Instagram. It can be long to guess what is actually related decision Instagram team to remove the huskies. But according to the official version, voiced by its CEO Adam Mosseri, so the company takes care of the mental health of its users. a study conducted back in 2017, topped the rating of Instagram social networks that lead to depression and anxiety. Especially among the younger generation. Just how cool you are specifying the number of likes for your post. At some point began to appear the service offered masslayking and other methods of cheating ranking, which Instagram with mixed success trying to fight. The company even said that for a long time do not include the number of likes in the ranking in the film and in contact with publication in the section "Recommended." It is possible that by taking the decision to hide from prying eyes huskies, social network conceived to deal with the root problem. In the spring of this year, the first information that the platform began testing likes to hide under the posts. In July, it & nbsp; confirmed & nbsp; and he Instagram. Thus, the Huskies did not show some users in 7 countries: Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. In November, before running this update for some users groups in the US, Adam Mosseri he called pre-test a success and said the company has received encouraging statistics, although there are different reactions in different countries. According to him, testing took more than six months, because the measure how people feel in Instagram, is quite difficult. The ultimate goal of the social network team is rethinking the basics of how it is arranged. "Personal" Huskies have contributed to this. Also, it should encourage authors to make more posts of viral content and interact with each other more while removing the "competitive element". A few days after & nbsp; application & nbsp; on the additional beta testing in America Instagram changed their minds confined to one country and decided to hide the mark "Like" to users worldwide. In fact, the update will affect not only likes, but also statistics Visits videopostov. Subscribers also can not see the exact number. Instead, they will be visible nicks a few people who responded to the post. As stated in Instagram, husky lost in many, but not all. At the same time, & nbsp; research & nbsp; Instascreener, a company specializing in marketing analytics, showed that after Instagram likes hid counter engagement levels among subscribers decreased by 11% on average. This conclusion was based on the responses to 16 million publications Insta-bloggers indicating geolocation. Simply put, people do not want to put the Huskies, if no one will see. Do not dwindle thereafter depressed bloggers themselves? And eventually decline in ER will affect the targeted advertising? Marketer BCG Galina Mardus Commented update Instagram: «Members Insta divided into two types: those who blindly Leafs tape and laykaet everything, and those who really cares for its Like and puts them entirely under those posts that they really hooked. But the essence and for some, and for the other one: people want to get the information they are interested in, and Like - just a craze. You need to put it simply because it is necessary to not to offend anyone, and not because there is a need laykat. Real interest all have long expressed in the comments and directives or stored in private collections that much. But huskies - the real cause of stress and frustration for many users. The business of such innovation is likely to have no impact. Coverage of brands and inflyuenserov remain visible in a closed profile statistics. Perhaps, there is some small percentage of users, which is important only husky, and they are gone. But interesting and quality content will still be viewed and popular "addition to Instagram, the function of hiding the likes of Facebook and tested in may, Twitter.

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