Tips for photographers, copywriters, designers and SMMs
How many photos do you need & nbsp; There is no clear figure on how many photos you need for a good portfolio. The photographer decides which works will present him. In my opinion, it is not the number of photos that is important, but the approach to their selection. If you choose correctly, then 10 photos may be enough. This is the structure of my portfolio on Google Drive. A very handy tool for creating a portfolio site. But this service works with a subscription that costs $ 10 per month. However, for this money you will also receive a monthly subscription to other licensed Adobe products – Photoshop and Lightroom. & Nbsp; “” I have been working in journalism for a long time, even longer – I do copywriting, but despite this I do not have and never had a portfolio. This is not cool – I feel the need to correct the situation, so it is possible that after this article I will sit down at the desk, spread my fingers and start remembering everything I once worked on. And although so far my portfolio has included recommendations and sundress radio, I have some ideas and beliefs about this. First, explain the links. The customer is unlikely to follow a single link and read the sheets of text, trying to understand what it is and why it was done. This in no way characterizes you as a good author – it only indicates laziness and a frivolous attitude to the proposal. Like, they’ll figure it out themselves. & Nbsp; “” There are two radically different opinions in the design environment. The first is & nbsp; a good designer does not need a portfolio. The second is that without a portfolio, a designer is not a designer, because “What will you show potential customers?”. Projects should be implemented as a priority. When a client or employer sees a completed project, they realize that you have already gone through the hell of production and will be able to repeat it.
Show projects that you personally like. Remember: which projects are the same as the clients. If it is important for you to work in a specific style, show as many similar projects as possible. Conversely, if you do not like a style, but have a suitable project, it is better not to add it to the portfolio.
At least three projects must be in your specialization. For example, identity, logo design or presentation design. And let two more be in additional areas. For example, if you, like me, an additional direction for you may be the design of posters or illustrations – something that will strengthen your main direction. So it will be clear that you have different skills and that you can do something more than a logo. But your main specialization should always prevail.
How to design a project in the portfolio Try to design the project so that there were not only pictures, but also benefits for the client. To do this, tell the story of the project – from general to specific, from task to result. & Nbsp;
Describe general information about the client or project: the city, the scope of the company and most importantly – what was your task.
Then describe the concept of the project: tell about the idea and describe a metaphor, such as identity.
Next is the solution. This is the largest block where you tell what you did and why.
In the last block, focus on the chips in the project and tell why it was done.
Where to make a portfolio Where to build a portfolio depends on how you want to use it. It can be a personal website or Behance, you can upload pictures to Instagram or Pinterest. Think about what is convenient for your customers and where it will be better to demonstrate their work. If it’s important to show how code or heavy animation works, don’t do without your own site. If the projects are simple and fit in 10 pictures – it will be enough “” Portfolio for SMM-nickname, I think, is not a very typical thing. What matters first is not the specific projects a person has worked on, but their experience and knowledge in a particular field or several (depending on the requirements of the vacancy) – in copywriting, design, photography and video, advertising settings, as well as whether a person familiar with trends and algorithms of social networks, whether he can communicate with the audience, develop strategies, work in a team.