Google announced a new premium program for advertisers - YouTube Select. It brings together pre-existing Google program Preferred and Prime Pack. Also offers more flexibility to reach an audience and more platforms for the demonstration. Introducing YouTube Select, our reimagined Google Preferred offering. Discover a diverse mix of content lineups and programs to better reach your audience - with full confidence that your buy is brand safe: https://t.co/W0GLYa4y13 pic.twitter.com/lcG0q0iliN - YouTube Advertisers (@YTAdvertisers) May 19 2020 The main innovations: to help advertisers find the right content for its brand, YouTube Select offers a wide range of content packages - «lineups». Each is designed for different user needs, such as beauty and fashion, entertainment, technology, sports and others. Just this year will be presented with additional features - in the US «emerging lineups». The tool provides an easy way to effectively expand coverage campaigns for new and niche channels with the added benefit of monitoring compliance with the brand. Just YouTube Select will help advertisers reach new audiences in the most popular applications filed and YouTube. Among them: YouTube Kids, Sports, Music and Originals, and the sponsorship program. In the world, people are more likely to watch YouTube on the big screen TV at home. This change in consumer behavior means that the placement provides more opportunities than ever before. Therefore, YouTube Select will help target ads on TV - audience in the US, and later in many European countries and in Asia. Among the available video content formats are popular bloggers, live sports, feature films, news and more. Placements can be purchased through Google Ads, Display & amp; Video 360 and reserved in many countries. Just YouTube Select will give access to advanced tools of control content compliance. As well as an opportunity to display ads only to those videos that have been further tested. Interested video ads on YouTube for your business? BCG experts know exactly how to run video ads to get off her new customers! Leave a request to find out all the details!