Google expert advises to optimize the mobile version of the site in the first place
Still you do not know which version of your site - a mobile or a desktop should be a priority for optimization? John Mueller of Google during a video call for webmasters May 1 answer to this question. One of the participants of the meeting - the owner of the e-commerce site sporsil about what […]
Still you do not know which version of your site - a mobile or a desktop should be a priority for optimization? John Mueller of Google during a video call for webmasters May 1 answer to this question. One of the participants of the meeting - the owner of the e-commerce site sporsil about what to do. He has no money to upgrade and mobile and desktop versions of a site, but he wants to optimize increased search engine rankings. So what version he should optimize? Mueller speculated that if the site in question was transferred to the mobile indexing, Google will no longer scan the desktop version. Ever since Google switched to mobile-first indexing, mobile version of the site is the only one that matters when it comes to rankings. In this regard, according to Muller, the owner of the site should pay attention to the mobile version. But this does not mean that you need to completely remove the desktop version, since some categories of users still can access the site only through the computer. Ideally, if you're choosing between a desktop and a mobile site, your best option will be switching to an adaptive site. This means - to find a way to move more content in a more responsive web design. Thus, if you have only one version of the site to support, you do not need to make choices that optimize and correcting the content once, you basically fix it for all its users. Therefore, the transition to a responsive design will make the work on the site a lot easier. If this is not an option due to budget constraints or for any other reason, then focus on the mobile version of the update. Its competent optimization will lead to your site new-Assistance. And if you still have questions, please contact us! BCG experts know all about the efficient optimization of the mobile site!

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