& Nbsp; to actively monitor all the updates, to create the highest quality contextual advertising. Learn how to & nbsp; effective contextual advertising & nbsp; can help your business! Google has confirmed that in the coming weeks will be released a new extension of advertisements. Previously, information appeared on the network, that Google is testing ad extensions to help reach potential customers. After pressing the call button to the action, users can send the form to quickly pre-filled contact information from their Google Account. Today Google Ads team commented that innovation is connected with lead forms: “Extensions to collect lead forms help when potential customers are searching for your company, products or services on Google. Fast, mobile-optimized extension simplifies the sending of forms and eliminates the extra step of transition to lead form on your site. ” While only a limited number of advertisers have access to the update. In the coming weeks, this feature will be available in beta to all Google Ads accounts that meet the criteria. Google has published a set of official restrictions. The types of ads that are not eligible for an extension with the form for the collection of leads: & nbsp; & Nbsp; & Nbsp; & Nbsp; & nbsp; Adult content & nbsp; & Nbsp; & Nbsp; & Nbsp; & nbsp; Ad alcohol-related & nbsp; & Nbsp; & Nbsp; & Nbsp; & nbsp; Gambling & nbsp; & Nbsp; & Nbsp; & Nbsp; & nbsp; Health and medicine & nbsp; & Nbsp; & Nbsp; & Nbsp; & nbsp; Political appeals All other types of ads may use an extension lead forms, if they meet the general requirements for Google ads. If you want to know about ou how to properly set up to increase your sales, write experts BCG!