Evaluation of optimization – a new option in the management Google Ads account

Google Ads continues to expand its functionality. On days when there was a score optimization, which will provide personalized recommendations for setting up ad campaigns. The indicator will be available at the campaign level, and account manager account. This allows you to quickly and accurately assess the effectiveness of achieving marketing objectives. The Google Ads appeared estimation optimization
What is the assessment of the optimization? optimization index is measured as a percentage from 0 to 100. This parameter indicates how much the advertising account is set up correctly. The maximum score suggests that the use of all functionality. If the rate is low, should be optimized settings. This will help the user selected personally for his account recommendations. Next to each recommendation will be seen by what percentage it will increase the effectiveness of your account or campaign. What factors influence the evaluation of optimization on the Google Ads Indicator optimize your account or campaign is calculated on the basis of three factors: statistical data; current settings; RC status. Google Ads also take into account the effectiveness of the recommendations that have been used in the past. Evaluation of optimization may vary depending on the settings and the current trends in the ecosystem ads. This writes the Google Help.
How to deal with recommendations for optimization of the Google Ads Result assessment optimization campaign or account manager – recommendations for improvement. They developed algorithms automatically based on an analysis of existing statistical data of your ads, market trends and search volume. Each recommendation optimization can increase the score of 0.1% to 100%. In this overall assessment after applying all the tips can be more than 100%. This is due to the fact that some of the recommendations eventually lose relevance and removed. To use Google Ads recommendation, press “View”, and then – “Apply”. For simultaneous application of all the recommendations of the same type on the card, press the “Apply all”. You can also reject the recommendation by clicking on the X in the upper right corner of the card. The office will be available the opportunity to track the number of rejected recommendations. In the future, they may again become active and appear in a number of suggestions. Earlier BCG expert assessed the effectiveness of the most popular Google Ads recommendations for contextual ads. Why do some of them may not work and how to use them properly, read the material of the link & nbsp.;

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