The best way to expand your online presence is to be present on the social networks your audience uses. TikTok has already surpassed 1 billion active users and is close to 100 million monthly downloads.
For this reason, many people wonder about the best times to post on TikTok, as it is well known that other social networks have recommended posting times to boost organic reach.
The nature of this video application allows brands and individuals to gain a lot of popularity overnight through viral videos. However, it is necessary to think about marketing and content production strategies that facilitate the chances of standing out among so many users.
New videos are being uploaded to this network all day long, which makes it difficult to identify new trends, challenges and even actions that should be avoided.
To help you achieve the best results in this application, we have selected important information about consumer behavior.
In this article you will learn about the best times to post on TikTok:
What is TikTok?
TikTok is an application of Chinese origin developed in 2016, it was created with the aim of sharing short videos, lasting up to 15 seconds.
And yes, that’s where Instagram copied its idea of reels from.
This app became popular thanks to the production of content with famous songs, choreographies, visual effects and stylized video edits.
Another thing that helped popularize this app was its social and collaborative features. Taking advantage of the popularity of the internet, people choreograph in groups and complete challenges, generating a chain reaction with TikTok videos.
What is the best time to post on TikTok?
According to research conducted by Influencer Marketing Hub, these are the best times to post on TikTok.
More than 100,000 publications on the social network were studied to find the best times for each day of the week; the measurement had emphasis on their reach and number of reactions.
The information with the best times to post videos on TikTok is expressed in GMT -3, Brasilia time. You can use a time difference converter to know the time in your region.
- Monday: 7:00h, 11:00h and 23:00h
- Tuesday: 3:00h, 5:00h and 10:00h
- Wednesday: 8:00h, 9:00h and 00:00h
- Thursday: 10:00h, 13:00h and 20:00h
- Friday: 6:00h, 14:00h and 16:00h
- Saturday: 12:00h, 20:00h and 21:00h
- Sunday: 8:00h, 9:00h and 17:00h
To facilitate the visualization of these schedules we have created the following table:
Timetable with the best hours to publish in TikTok
Consider that these are the general data. According to the same study, the best times and days in specific are:
Tuesday at 10:00h.
Thursday at 13:00h.
Friday at 6:00h.
Tuesday, Thursday and Friday, the best days to publish on TikTok.
You can download these materials to always have easy access to information that will help you decide the best times to post your content and even advertise your brand and products on TikTok.
However, you should understand that, despite being popular times for most successful accounts, this is not an absolute truth.
The best time may vary depending on your area of expertise, type of content and especially the profile of your audience.
Therefore, analyze the data from your own posts and collate it with this information to get a better understanding of your target audience’s behavior.
Note: You may be interested in how to convert TikTok videos to MP3.
How to find the best times to post on TikTok with your profile?
One of the main advantages of TikTok is that you don’t even have to leave the app to set the best times to post content that your audience will enjoy. Important data can be accessed through TikTok Analytics.
However, this functionality is only available on Pro accounts; with it you’ll access relevant information about your account, your audience, and the impact of your content. That said, here are the best tips for finding the best times to post on TikTok with your own profile.
Switch your account to the Pro version
Switching your default TikTok account to the Pro version is easy and can be done in just a few steps.
Go to your profile and click on the three dots icon (“…”),
Select the “Manage account” option,
Click on the “Switch to Pro Account” option,
Fill in the required information,
Choose the type of account: creator or corporate,
Define in your profile a category.
After completing the settings, you will be redirected to your profile home page and you will receive a notification about the status of your account upgrade.
Use the Analytics functionality within TikTok
To access the analytics feature of your profile and find out the best times to post on TikTok, simply go to your account menu and click on “Analytics”.
Now explore the functions available in the different tabs:
Followers: relevant information about your followers and the performance of your content.
Content: metrics related to your TikTok videos; we are talking about views, likes, viewing time and comments.
Overview: metrics and general data about your account.
Determine the times when your followers are most active on TikTok.
Establishing your posting schedule is only the first step in improving your results. It will also be necessary to dig deeper into your audience to continue generating results.
Researching your audience, and especially your TikTok followers, is important to know when and on what days they are most active on the platform.
Use the “Analytics” function to get more information in the “Follower Activity” tab. There you will be able to see this information and plan your strategy with concrete data.
In case you don’t know how to interpret this data about the best times to post on TikTok, you can simply seek advice from a Social Media marketing specialist.
Consider your time zone
Remember that the tables we shared show Brasilia time, however, the times shown on TikTok use the UTC coordinated universal time zone.
In other words, when checking the times shown by the app’s analytics, you will need to convert these numbers to your time zone.
This is something that many influencers take into account when creating their content, as it’s really critical that it’s their audience, especially their followers, who look at the content first.
Study your content
It’s important to track your posts to understand which ones worked well and which ones didn’t generate results.
Take advantage of the “Content” function within the “Analytics” menu to learn relevant information about your posts from the last few days. In addition, you can specifically check the “Popular videos” to see the average time they are viewed, as well as the “likes”, comments and shares of each publication.
The most popular videos on your profile are also saved in the “Analytics” tab with the times they were posted, something that can facilitate data verification in order to adopt the strategy of posting at the same time.
The secret of success of some tiktokers is this, copy their own success formula and apply it to all their videos.
Undoubtedly something worthwhile, because with TikTok you can gain many things, both at a personal and company level.
For example, many people have managed to verify their Instagram account or other social networks thanks to their impact on TikTok. Also many brands have managed to grow their audience and improve their sales as a direct consequence of that.
Monitor your performance
Finally, it’s important to track your performance over time on TikTok. This is important because most data is deleted after 7 days and some after 28 days, after that you will lose data on the best times to post on TikTok for your posts.
Therefore, you will have to create your own periodic reports to record your performance and check the results of your long-term strategies if you really want to know your performance and improvement possibilities.
The most practical way to do this is to export your records to an Excel or Google Sheets spreadsheet, it might take some work, but it will be worth it. After all, one of the maxims of marketing is: you can’t improve what you don’t measure.
Add this weekly task into your content creation and evaluation routine to make sure you don’t miss valuable data from your TikTok videos.
Did you find the best times to post on TikTok?
TikTok videos have made this network gain unexpected relevance. Producing unique content on the web is a great way for brands to gain influence and for people to find new ways to monetize their content.