In the Monday, September 21, Google Ads Team announced the opening of access to the Ads API to all advertisers and developers. This will help to simplify campaign management system, make maximum use of all the tools to support business and improve the overall performance of & nbsp.; Namely, in the Ads API you can: quickly introduce new features; promptly update the compatibility settings of different instruments; use advanced Keyword Planner; view the history of changes; bill. Obsolete API AdWords while also remains available for use. However, the developers will not update it. All new advertisers to Google recommends using Ads API.