BCG was engaged by the business development partners behind The Argyle on 12th to give a brand and community presence for the debut of this new apartment offering in downtown Kansas City. Next the Sprint Center and only a couple of blocks from the Power & Light District, we developed a brand, website and social presence as well as an aggressive strategy leading up to this historic building’s debut as the next best place to live in all of KC.
It took about 5000 hours to craft, and we continue to adapt our Digital Pathfinder ™ strategy process daily. It’s our step-by-step guide to navigate you through a structured, yet tailored, approach. Our process is time-tested and backed by research to ensure we deliver the best possible creative solutions.