It stood out from its neighbors in stature—a lone, squat yellow-wash brick building. The “Broadway Roasting Company” sign above the first level may have been what lured Brock, an avid coffee lover, into the space in the first place.
The 2,400 ft2 second level boasted an open floor plan, polished concrete floors, two offices, a conference room, a wide-open production space, kitchenette and bathroom.
Did we mention the 4012 Washington site used to be a Kansas City Firehouse?
That’s right, there are still fully functioning fireman poles peppered throughout the studio. So, if we wanted to slide down one into a brewing vat of coffee below and gorge ourselves on the caffeinated nectar of gods like the most glutinous of creative creatures, we could. Well, we could in theory. There are little doors at the base of each pole that lock from the first floor. And, sadly, they are locked. (It’s OK, Broadway Roasting Company. We totally understand).
As the oldest, locally-owned roasting company in Kansas City, the Broadway Roasting Company has a certain caffeine-drenched cool about it we just can’t get over. They take the art of roasting and brewing coffee seriously, and damnit if we don’t applaud them heartily for that.
All of us, that is, except for Tim McCoy, who absolutely loathes the taste, smell, texture and chemical make-up of coffee. We caffeine-induced creatives say it builds character. Tim will come around eventually, right? Yeah, probably not.
More For You History Buffs
1939 was a tumultuous time in Kansas City history. Constructed under the Works Progress Adminitstration of 1939, Station No. 19 represented a new, Pendergast-free dawn in the Paris of the Plains.
“The extent of influence that the political machine had over the department was realized when the new Director came upon an old desk full of notes that were all signed by Jim Pendergast. These notes would tell the Director of Fire who to hire, who to fire, who to promote, who to demote, and who to transfer. In many cases, a job on the fire department was the direct result of political loyalty to the Pendergast Machine and termination or demotion was the product of disloyalty. The end of the Pendergast years had left the Kansas City Fire Department impoverished.”
But the construction of Fire Station No. 19 in 1939 marked a new dawn.
66 Years of Service Later
Station No. 19 remained an active station until its close in 2005.
After a winding path of research that took us through the Special Collections department of the Kansas City Public Library and landed us at the Kansas City Fire Museum at Union Station (yeah, we didn’t know this existed, either), we got in touch with retired firefighter Jimmy Walker.
Jimmy single-handedly runs the museum. He is passionate about all things KCFD and got pretty fired up to tell us what he knows about Station No. 19. In fact, he used to work there himself back in the 80s.
Come one, Come all!
So, you’re wondering to yourself, “when can I see it??”
BCG is readying itself for a grand ribbon-cutting and open house extravaganza. We will keep you posted as plans develop.
In the meantime, feel free to stop by for some creative chatter and a cup of joe. Or, if you’re meeting with Tim, perhaps some juice, instead.
SpotlightAR works with clients to cut through the noise of requests circling the analyst relations industry. Rick Nash and Andrew Hsu use their combined skills to communicate companies’ true value and worth to those analysts established as influential in recognizing and reporting on the company’s particular sector.
SpotlightAR focuses its efforts on building relationships with these analysts, rather than pitching them for recognition. Through comprehensive research and a thorough compilation of supporting content that well positions the client, RIck and Andrew shine light on a company’s attributes and qualities that set it apart from the competition.
It’s time for you to shine.
Branding and identity, content strategy, sales and marketing. Components include a website, business cards and other branding elements. Adaptive design in the works.
“We believe Brockton Creative Group is a leading agency on the forefront of branded content marketing. Their Smart Creative Strategy process is one of a kind and gets results in a straight forward manner.
We have been working with BCG for a few months now, and are extremely happy to call them partners. The understanding shown by Brock and his team to our company’s complex messaging is as impressive as their enthusiasm to turn our collective ideas from strategy to production.
They have assembled a highly creative, friendly team with a real can-do attitude. We recently commissioned them to launch our corporate Brand and corresponding web site. The brief was demanding: it needed to be high quality, functional – to include various ways to communicate our specific message to a sophisticated buyer. And they nailed it.
We highly recommend Brockton Creative Group to anyone looking to partner with an agency who will deliver you something unique in terms of design and content from marketing literature to web sites; and complete the full solution by ensuring the web site attracts many visitors; all in a highly professional manner.”
After the wave of criticism passed regarding the relevancy of personalized search, bloggers started to offer their two cents as to how Google can work to modify the G+ user experience. One guy went so far as to create a hack that makes Google search work like it did in the good ‘ol pre-social search days.
Suggestions touch on some of G+‘s biggest issues including its 90 million registered—but inactive—users. Quality over quantity, right?
To an extent, it’s great to have a city with 90 million residents, but if those residents never interact with one another to exchange goods and services, then the city will never flourish. In her post, How Google+ Can Win: Make Publishing Universal, Bindu Reddy touches on an obstacle ‘plusers’ often encounter from day one: how to go about building circles.
Reddy’s solution is for Google+ to encourage ‘plusers’ to post about topics that interest them. Then, G+ can connect users based on personal interests, rather than suggesting a celebrity or big-name brand to follow. These more personalized connections will in turn encourage “plusers” to continue to post content relevant to themselves and their newfound followers.
SO. WHAT CAN YOU DO TO ENHANCE YOUR AND YOUR FOLLOWERS’ GOOGLE+ EXPERIENCE?
1. Start posting content relevant to your content marketing strategy
2. Optimize the SEO value of your published content
Say I’m writing a post about e-mail marketing. So, I type “e-mail marketing” into the Google Keywords Tool, and it spits out several variations on my topic as well as their rank globally and locally.
What words can you use that are relevant to the subject of your post AND rank high on the keyword list? Pepper your post with them.
3. Make your circles targeted.
Don’t limit yourself to just having a “following” circle. Break it down by business or personal interests and experiment with posting content that is circle-specific.
If your company has specific buyer profiles, create circles for each market segment; for example, create a circle for current clients and one for potential clients. That way, you can share specific content that will be of particular interest to each circle. The more targeted the content in the post, the better.
KANSAS CITY, Mo.— Think small firms don’t have structure and leadership? Think again. Brockton Creative Group has named Tim McCoy its new Vice President. Tim first joined the company in 2007 and was instrumental in the growth the small agency has experienced. Tim has worn a lot of hats throughout his career at BCG. Most recently, he served as Account Principal, where his duties included maintaining and growing current client relationships and new business development.
To build and grow a small creative firm takes a person who cares. Tim embodies that characteristic inside and outside of work. He is heavily involved with several not-for-profit organizations in Kansas City. Tim is currently a Chamber Champion of the Greater Kansas City Chamber of Commerce and Vice President of Young Variety Kansas City, a young professionals organization dedicated to improving the lives and mobility of physically and mentally challenged children. Tim spearheads the philanthropic relationships that Brockton Creative Group maintains today.
“Tim has been my right-hand man in making critical business decisions. I can honestly attribute a lot of our success to his willingness to do whatever it takes to make our clients happy. We love that he helps BCG find ways to give back to the community, and we’re excited to welcome him into his new role as VP,” said Brock Stechman, BCG Founder and President.
I recently participated in “Building the Gigabit City: Brainzooming a Google Fiber Roadmap”. This was an electric day filled with some incredibly creative minds and innovative thinkers. Held at The Kansas City Public Library, the day was all about bringing leaders in the Kansas City community together to explore and brainstorm ways in which Google’s Gigabit Fiber can impact our city.