Roadtrip to STL for National Parks and Recreation

Brockton Creative Group is proud to announce its keynote session at the National Parks and Recreation Association (NPRA) Conference this year.


We’ve presented at local conferences in Texas, Oklahoma and Missouri, but next month we have the privilege to share with parks professionals from around the nation our experiences, methodology, TORCH™ Data-Driven platform and successes in “parks department marketing”.


For the last four years our agency has acquired a deep understanding of the internal and external forces that play key roles in building local brand awareness, driving demand and increasing positive public relations for city parks and recreation departments and districts.

Tim presenting at Missouri Parks and Recreation conference

Tim presenting at Missouri Parks and Recreation conference

“We implement a crawl, walk, run process and mentality with our parks clients that sets realistic expectations and delivers results on several fronts,” says our Managing Partner, Tim McCoy.


Many parks departments have, at most, one staff member dedicated to protecting and promoting the brand.


Yes, we said one.


One person in charge of maintaining a vibrant online presence with a barrage of social outlets. One person to develop, pitch and provide interviews for stories with the media. One person to build a year’s worth of strategy and content, plan and execute events and support the many parks, community centers and other locations they own.


These are the factors that have driven our little agency to focus on creating strategic marketing road maps, digital tools and creative ad campaigns for city government departments likes parks & rec.


Tim will be sure to send attendees home with a few easy-to-implement marketing hacks to help them move the needle on their brand awareness and engagement so if you don’t plan on attending the session at 3-4:30 p.m. Friday, October 7, be sure to follow the conversation on Twitter and Instagram.


Unleashing a New Content Experience

Tonya Manning, Client Experience Director, and myself wanted to make a quick announcement to our loyal customers, fellow colleagues and followers.

We are excited to announce a joint-venture between our branding and interactive agency, Brockton Creative Group, and KC Magazine, the long-running publication celebrating life in Kansas City.


We will leverage combined service offerings, products and tools to provide an “Evidence-based, Integrated Content Experience and Audience Engagement”.


This new group will be known as Bourbon CX and it is my privilege and pleasure to lead this new chapter with some of the city’s brightest and most talented individuals.

Tonya, the team and I look forward to exploring how this new marketing model will help your brand engage with customers on a more intimate level.


Kansas City Parks and Recreation

slides to our community. With park attendance low and a website that wasn’t set up to convert visitors, they turned us to get their website in play.