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Kansas City Parks and Recreation

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Disc golf in the spring, aquatics in the summer, exercise classes all year round, and maintenance on our beloved fountains, Kansas City Parks and Recreation provides so much more than swing sets and slides to our community. With park attendance low and a website that wasn’t set up to convert visitors, they turned us to get their website in play.

Kansas City, Missouri Parks and Recreation is not your average parks department.

They operate and maintain more than 12,000 acres of park land which encompasses 220 parks, 135 miles of boulevards and parkways, 48 fountains, 87 ornamental structures, 10 community centers, 27 lakes, 100+ miles of trails and bikeways, 105 tennis courts, five golf courses, four museums, 11 pools, 12 spraygrounds and two waterparks. As if that weren’t enough, the department also provides a variety of services, educational programs and community events throughout the year. They approached Brockton Creative Group in January 2013 with the goal of increasing community awareness, attendance at parks and events, and enrollment in center activities.

The BCG team knew we had to find a way to not only showcase the wide breadth and depth of services offered by Kansas City Parks and Recreation, but we had to work within a tight deadline and budget. Explore our work below.

  • Custom Site Design and Development

    Kansas City Parks and Recreation needed a new website to showcase all of the amenities it has to offer.

    Through our strategy process we were able to determine which audiences we needed to target to figure out the best paths to conversion which would ultimately benefit KCParks. That information was the foundation for the site architecture and new look and feel that was to come.

    Launched in March 2013, the new KCParks.org offers visitors an easy way to find out about our parks, learn about shelter reservations, and discover upcoming events.

  • Interactive Map

    Not sure where you want to go or what you want to do? Explore all of the parks, services and recreation that Kansas City Parks and Recreation has to offer on our custom interactive map.

    With filtering and search options, it’s the easiest way to figure out the closest place to play!

  • Fully Responsive

    We knew it was important to make KCParks.org as mobile-friendly as possible. Since we want people to get outside, we’ve built the site to be fully responsive (meaning it will look great on any device.)

    No matter where you are you can find a nearby park, search for a golf course, or just stay current on the latest news and updates.

  • Discover #KCPARKS

    Celebrating National Parks and Recreation Month, July 2013

    July is National Parks and Recreation month, and we wanted to celebrate! We launched Discover #KCPARKS to get Kansas City talking about all the amazing resources our Parks Department has to offer.

    Not only were we able to generate huge buzz online, but we created a signature look and feel for the organization through this campaign.

  • Discover #KCPARKS

    As part of the campaign we created swag for the Parks Department to pass out to local park goers. T-shirts, bags, bottles, coolers – you name it! We made sure to make this campaign not only digital, but tangible, too.

The Campaign

The visual approach to the campaign was simple: bold, eye-catching graphics and bright, summery colors. The typography was clean, strong and easy to read. Also, the simplicity of the icons brought a modern sensibility and technological edge, while giving the different services and activities offered a cohesive look and feel.

Brand Icons

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Typography

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Color Palette

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Supporting Materials

KCATA Wrapped Bus

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Billboards

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Collateral

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The Game's Not Over Yet...

Our efforts so far have resulted in increased website traffic, social media interaction and community engagement – and we’re not done yet! The BCG team is excited to get started on part two of our strategy for Kansas City Park and Recreation. Stay tuned for more exciting social media, design and cutting edge website development.