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BCG is my first job out of college, and it took me what felt like an eternity to find myself this job (okay, it wasn’t that long, but I have a flare for the dramatic). For a while post-graduation it was all about resumes, cover letters, making sure my nails were a neutral color for interviews and most importantly; making sure my LinkedIn profile was up to date. For those of you who don’t know, LinkedIn is a social networking site meant to be used for professional networking purposes. I feel like if you’re a social media gal like me, you should absolutely have your LinkedIn profile up to date when you’re applying for jobs. I’ve spent a relatively long time making my LinkedIn “perfect” (to my liking), and I’d like to share a few things I’ve learned.

Make your summary stand out!

Everybody is going to have their internships listed. Everyone’s going to talk about their “efficient multi-tasking skills” and “close attention to detail.” Use the summary section to stand out from other LinkedIn profiles. It is the perfect place to introduce yourself to potential employers and make them remember you.

Choose a nice photo

LinkedIn is all about being professional, so it’s important that your photo reflects that. Make sure you pick a photo that is both clear and recent. You want to also make sure that it is clear who you are in the photo. Don’t use a picture of you and your six fraternity brothers in you photo, because then nobody will be able to tell which one is you. Sometimes networking events will offer LinkedIn photoshoots, where a professional photographer will snap a quick, clear, head-on shot of you in your business casualwear. Pictures like those are probably your best bet.


bad linkedin photo

  • This picture is dark
  • There are too many people in the photo, so you can’t tell which one is me
  • Nobody in the photo is dressed professionally


right linkedin photo

  • Picture is clear, good quality
  • I am the only one in the photo, and I am looking directly at the camera
  • Picture is recent

Ask for recommendations

People love asking others for their personal opinions about things, why would LinkedIn be any different? Ask people who you have worked with on projects to write you a recommendation. A lot of the times if you offer to write them one, they’re happy to write one for you. This way potential employers can see all of the great things that other people think about you. They don’t just have to go on what information you give them. Having recommendations from influential people raises your credibility and makes you a much more ideal candidate for a job.

Share the Projects you’re proud of

Did you know you can add projects you’ve done to your linkedin profile? Write an awesome blog post? Design a killer, revolutionary website? Add them! When you are editing your profile, each job entry has an “upload file” option. Here you can either provide a link to your online portfolio or upload screenshots of your work right to your page. Don’t make potential employers search for your stuff. Now you can have it front and center along with your skills and work experience! linkedin projects

Include a link to your profile in your resume

Finally, be sure to include a link to your profile in your resume and/or cover letter. Again, it’s all about making things easy for a potential employer. They’ll appreciate it if they can find you quickly and easily. So there you have it. I promise all you recent grads will find a job soon, you just have to stay diligent! Did you know that we’re hiring? Maybe if we like the looks of your LinkedIn, we’ll give you a call!

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