As you may have heard, Facebook announced this week that it will apply timelines to brand pageseverywhere on March 30, 2012. As it stands now, brand page managers have the choice to opt in for the feature.
March 30 seems reasonably far away. Yeah, right. Don’t let it punch you in the face; prepare yourself and your brand to unveil a top-notch timeline come March 30.
Here are three easy things you can do to prepare:
1. Start thinking about/designing your cover image now
The beauty of the cover image on the Facebook Timeline is that it allows for brands to display more of their personality and flavor. With a bigger canvas, the possibilities are endless.
Be sure to use this valuable real estate in a smart way. Don’t just display your logo; think about creating a custom graphic that truly portrays your brand’s values.
2. Collect history
It’s important that a brand tells its story. Facebook Timeline will now allow for brands to do this. Get creative. Think about posting throwback photos, written content from back in the day and other bits of information that when laid out on the timeline, work together to tell your brand’s story.
3. Strategize: content is key
Think about the way content displays on a timeline. If you have gaps in the information on your brand page, be sure to start filling those in. A voluptuous timeline is much more fun to peruse than a starving one.
Brockton Creative Group jumped on the brand page timeline bandwagon today. Join us!