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seosem-specialist

Brockton_WDAd_Site

 

Position: SEO/SEM Specialist
Reports to: Digital Marketing Manager
FLSA Status: Exempt

Overview

We are looking for an SEO/SEM specialist to manage search engine optimization activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also assist in the management of SEM campaigns on search engines and social media platforms in order to maximize budgets and ROI.

Essential Functions & Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • This position is responsible for sound, proper and timely execution of all assigned work;
  • Works as an effective team member, working cooperatively with others and contributing to our overall work and client experience.
  •  Other duties as assigned.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Placement Criteria

Minimum of a Bachelor’s, four (4) year college degree in design or a related discipline with 1-2 years of relevant experience in an agency setting.

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
  • Demonstrated organization, facilitation, communication and presentation skills;
  • Ability to prioritize workflow and organize diverse material and ability to handle multiple, competing and changing priorities; ability to perform effectively and within established time limits and ongoing deadlines;
  • Ability to interact effectively and professionally, and provide exceptional service, both internally and externally at all times.

Employee should have expert knowledge regarding Microsoft Suite programs, experienced in digital development and content marketing concepts and tool, along with basic knowledge of HTML/CSS and Adobe Creative Suite, and have proficient computer skills, display adaptability in learning the use of company specific software and display comprehension of fundamental computer practices and database management;
All employees are expected to exhibit exemplary customer service skills, both with external customers, vendors, visitors, co-workers, and management staff. Their written and verbal communication skills should be concise and effective, they should aspire to excellence in both work and customer service, they should show courtesy to all they encounter while representing the Company. They are also expected to maintain an air of professionalism in their interpersonal relationships and personal grooming, exercise confidentiality concerning the affairs of the business, exhibit a willingness to learn, willingness to problem solve and willingness to step in to help others, and openly and actively participates in the direction of our Company. Brockton Creative Group views each of these traits as performance indicators, and employee appraisals reflect each of these attributes as an element of performance upon which employees are rated.

Physical Demands

While performing the duties of this position the employee is regularly required to sit and talk and hear. The employee is frequently required to use hands to finger, handle or feel and reach with hands and arms. The employee is occasionally required to stand, walk, and drive or ride in a motor vehicle. The employee must occasionally lift and/or move up to 25 lbs. Must have the ability to travel, sometimes with short notice.

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