Advertising is a trade-off. A product or brand is brought to your attention in exchange for an attractive image, an emotional connection or even a laugh. The brain makes a link between the two and the product is in your head whether you admit it or not. It’s a...

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October 25, 2014

The ‘M’ Word: Why Millennials Hate Being Labeled

by Erin Morris

When a member of an older generation asks me my opinion, there has been more than one occasion I have hear “As a millennial, what do you think about this? We need the insight from people like you?” People like me? You mean the expansive demographics of anyone born...

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September 26, 2014

Dumb Side Projects

by Jacob Burghart

Have you ever watched ‘Hoarders?’ Sometimes I feel like a mental hoarder. But instead of keepsakes, old newspapers, dead pets and trash, I’m piling away side project after side project into the back of my brain, refusing to throw anything out. I can feel myself drowning in a sea...

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July 22, 2014

Get the Job With a Good LinkedIn Profile

by Katie Lewis

BCG is my first job out of college, and it took me what felt like an eternity to find myself this job (okay, it wasn’t that long, but I have a flare for the dramatic). For a while post-graduation it was all about resumes, cover letters, making sure my...

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March 1, 2014

BCG Helps Shape The New Halls

Halls has selected Brockton Creative Group to partner with them to create and promote what people are already calling “the new Halls.”

by Katie Lewis

From its very beginning in 1916, Halls has been known as the place to shop for designer clothing, handbags, china and gifts in Kansas City. But as times change, Halls must evolve too, and its leaders are ready for something new. While details of the new Halls are still...

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February 1, 2014

Video Killed the Radio Star

by Andrés Rivas-Cruz

With 100 hours of video uploading to YouTube every minute, it’s kind of hard to find those diamonds in the rough. Especially those that inspire you to go out and create. I’m not talking about tutorials, speed paintings, or TED talks. O, no, no, no, my friend, I’m talking...

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January 23, 2014

True Life: I’m a Front-End Developer

by Nancy Holder

I graduated college with a degree in Graphic Design more than seven months ago, thinking I knew mostly everything that had to do with the industry. Boy, was I wrong. Starting off at a place like Brockton Creative Group was a real wake-up call for a wannabe know-it-all like...

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January 17, 2014

Let’s Talk About Lunch

by Lauren McClelland

My ode to Chipotle masked in a completely unnecessary rant about the fallacies of Freebirds.

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January 9, 2014

I Was Into 2013’s Best Album Art Before it Was Cool.

by Jacob Burghart

The best album covers of 2013 embraced contradictions. The artists who best utilized cover art used it to subvert expectations and bring attention to what makes them and their sound unique. After rifling through this year’s crop of designs, I narrowed it down to seven I really dug. Savages...

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December 13, 2013

Why We Love Westport

by Tim Shedor

A little more than a year ago we relocated to a spacious urban flat above the Broadway Roasting Company, and we couldn’t be happier. Productivity is through the roof, everybody gets their own desks, Tim has a corner office, and entry isn’t challenged by three flights of stairs. Yes, things are...

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