We’re a trailblazing digital agency. Adapting to industry changes. Capitalizing on cultural trends.
Our team is a melting pot of skilled strategists, savvy content marketers, innovative designers and creative developers.
Since 2005, we’ve used our skills and passion to help over 150 organizations build unforgettable brands. This agency is built on old-school values like hard work, integrity, craftsmanship and helping others – and we take a lot of pride in that.
Technology has created a new breed of buyer and the effectiveness of traditional marketing and advertising vehicles alone is no longer worth the investment. We, as businesses, need to shift our marketing mindset and focus on creating online content that increases find-ability, generates awareness, communicates value and most importantly starts conversations about your brand and service offerings. We do this through the Digital Pathfinder™.
(We are full service)
When it comes to marketing services we can literally say, “been there, done that”. Our foundation is built on solid brand and design principles. These pillars have allowed us to develop other invaluable capabilities along the way.
When we say “strategy,” we don’t just mean a few brainstorming sessions here and there. We’ve developed a streamlined process that defines, measures and maps out what success for your brand and business really looks like. Through our 6-step, “Strategy Engagement Digital Pathfinder” program, we will teach you how to turn your vision into reality. Keep reading to learn about the comprehensive steps we will take you and your team through over the course of a few weeks.
Brockton Creative Group started as a small print-oriented team, but quickly grew into a graphic design machine. We are virtually limitless because BCG is made up of incredibly talented designers who have experience in a variety of areas, all of which are used for the good of our clients. Even our Account Executives dabble in design! Below you will find information about the design services we offer.
The newest trend to come from social media is a shift in how consumers engage with companies and brands. With Facebook, Twitter and YouTube, they are reaching out and doing research socially instead of just using the company’s website, email or other physical channels. Since people like to stay connected and find out the latest trends via these mediums, there is a larger emphasis on promoting through developed content.
Whether you’re a new company or just want to refresh your brand, our team of creatives can help you make a name for yourself. We will guide you through strategy sessions to get a feel of what drives your business and inspires you. We feel to really brand a product or company, we need to get to know its heart. Our services include: …
What good is marketing if you can’t measure its effectiveness? We believe it is important to monitor all campaigns to adjust for future marketing tactics. With many of our clients, we host a monthly strategy and editorial planning meeting to go over analytical reports. These sessions include:
- Planning strategic support and accountability
- Reviewing of key metrics such as website traffic, conversions, social media mentions, blog visits, mobile traffic, and top referring sites
- Going over hits and misses from the previous month
- Analyzing popular content
- Reporting on marketing vehicles
- Identifying top influences
- Reviewing our marketing process and its effectiveness
- Setting goals for the months ahead
- Brainstorming content based on data/feedback
- Completing the editorial calendar
- Creating an action plan for future creative deliverable
By combining social engagement with targeted media buys, your brand will have an effective 360-degree approach to reach your target audience. Some of our recommended strategies include digital banner advertising, print advertising, pay-per-click (or SEM), social network advertising (Facebook, LinkedIn, YouTube, etc.), sponsorships, associations and digital shorts.
Since technology has created a new medium of expression, traditional marketing and advertising vehicles alone are no longer worth the investment. It is extremely important to focus on creating meaningful online content that increases your online presence. By utilizing the newest SEO techniques, we help you realize how to develop interesting content that drives “findability,” generates awareness, communicates value and begins conversations about your brand.
We can create small animations like .gifs for email blasts, or large scale projects like a company intro video for your website. The motion and animation team at BCG is well-versed in storyboard creation, script writing, filming and editing. We have also have access to voice-over talent. Since videos and animations are great for sharing through social media, we’ll make sure your project is new and exciting.
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